My Blog Media Kit (and how it’s helped me so far)

Blog Media Kit
















In last month’s blog income report, I told you guys that I was hoping to finally put together           my blog  media kit.

Actually, I said that back in June too, so I’ve been slacking.

But you know what???


Wooohoooo, go me!

SUPER happy to cross that of my to-do list.

It all boils down to this…

More and more, companies are working with bloggers to promote their products.

(You guys, we’re the media of the future! We’re the influencers!

Isn’t that exciting?!!!!

I certainly think so.)

And because of that, opportunity is out there to work with brands and to make some money blogging.

But in order to make that happen, you gotta show companies that you’re serious about what you’re doing, and having a media kit definitely helps.

It helps build credibility, and it tells prospective clients what you’re all about.

Now, I’ve known this for a while now, but I’ve had fifty million things to do lately and I just hadn’t gotten around to doing it.

But not this month!

This month I headed over to HIP Media Kits and I downloaded their Turner Media Kit Template. It was $28.99 for four different color templates, and it was totally worth it.

I used the HIP Media Kit template and then played around with the header using a gold Photoshop style that I bought from Nicky Laatz over at Creative Market.

I’m officially OBSESSED with Creative Market, by the way.

Bye-bye, all my money! It’s been nice knowing you!

But anyway, here’s what it looks like!

Blog Media Kit

I’m still playing around with the fonts, but having the template made it SO EASY to put together!

And now that I’ve finally started recording my income and working my blog like a business, I’ve been tracking my expenses (like this one) to deduct them come tax-time.

The best part about finally making some income off of my blog is that I’ve reached the point where I can now invest in my business a little.

This is one of those investments!

And it’s already paid off.

A few weeks ago, I knew I’d be staying in South Beach for a much needed weekend getaway with Joe.

So I sent out a nice e-mail to the customer service team at the hotel I wanted to stay at, sent them my media kit, and asked them if there was anything they could do about my room rate in exchange for a blog post about my stay.

In the end, I got a room on South Beach for $50.

Can’t beat that!

(And we had an absolutely awesome time, just saying!)

I love having a media kit, because it makes me feel oh-so-much-more-official now.

I’ve officially reached blogger big-girl status.

So if this is something you’ve been thinking about doing for a while now, you wanna know what my advice is??


No more excuses, guys!

You work hard on your blogs!

Don’t you want to take them to the next level?

Create one yourself, or if you’re a little on the lazy side like me, buy a template!

And for those of you who DO take the leap and create one, PLEASE, e-mail it to me so I can check it out, or feel free to leave a link to it in the comments!

Any other thoughts about media kits? Feel free to share your thoughts about them too!

Have a great week guys!! Looking forward to seeing what you create!


Books on blogging to help you take your blog to the next level:

Books to help you deal with your twenties: 

Other stuff you might like:

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* This post contains affiliate links, so if you decide to use any of my links, I’ll receive a small commission of anything you purchase. A BIG THANKS for supporting Gen Y Girl.

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  1. Alexandra @ My Urban Family

    August 31, 2015 at 1:27 am

    As a graphic designer, I love this extra! I cannot wait to get my blog to the point where I can put some impressive numbers into a visual and have something to send out. Congrats on making it this far! 🙂

  2. Robin Masshole mommy

    August 31, 2015 at 6:07 am

    Having a media kit is essential for bloggers. It’s the best way to get your name and stats out there to your sponsors.

  3. Annemarie LeBlanc

    August 31, 2015 at 6:33 am

    I agree that having a media kit is important. Sponsors and advertisers can get detailed and yet concise information about you and your influence.

  4. Mistee Dawn

    August 31, 2015 at 8:14 am

    I love your media kit, it looks great! I have been meaning to update mine for quite some time now! This gives me motivation!

  5. Patrice M Foster

    August 31, 2015 at 9:02 am

    I love your Media Kit & importance and how it is working for you. I have always thought having one would be quite expensive. Thanks for sharing.

  6. Ourfamilyworld

    August 31, 2015 at 9:04 am

    I love your media kit! Having one is very important, especially if you are want to connect with brands.

  7. Christine Martin

    August 31, 2015 at 9:37 am

    Looks awesome! Well done! xox

  8. Jenn Korolewski

    August 31, 2015 at 10:00 am

    I love this so much!! Way to go. This is on my to do list as well. I will have to check out Creative Market. I love their weekly freebies too!! Keep kicking butt girl!

  9. Meredith

    August 31, 2015 at 10:02 am

    What a fantastic post! I don’t have the numbers for one yet, but I pinned this to refer to when I get there!! Thanks for sharing all of this.

  10. Nakeya

    August 31, 2015 at 10:31 am

    Hello. I purchased the same media kit last month. You’re right it is an awesome investment. Like I always say, you always win when you invest in yourself or your business. You’ve inspired me to write a blog post informing my followers on how to create a media kit as well. Thanks.

  11. Megan @ A Dash of Megnut

    August 31, 2015 at 10:37 am

    I’m in the process of creating my media kit. I absolutely love yours! This post is so helpful as well as I create mine!

  12. Shamira West

    August 31, 2015 at 1:50 pm

    I love your media kit! I hope I can create something like this soon. I hope to get more brands to notice my blogs..

  13. Liz Jo

    August 31, 2015 at 1:56 pm

    I had no idea what having a media kit could do for you! I don’t feel like I have enough stats to have one though, your monthly views was basically my lifetime views…

    liz jo @ sundays with sophie

  14. kara

    August 31, 2015 at 2:02 pm

    I love that! I’ve been telling myself I need to one! How often will you update it?

  15. Megan Gonzalez

    August 31, 2015 at 2:06 pm

    Your Blog Media Kit looks awesome! I just wonder if it’s a bit too soon for me to make one. My blog (and most of my social media) has only been up a month. I’ve had 1,300+ views total… and they are not unique. I’m still trying to find ways to grow the blog, but it’s going slowly. Any tips on blog growth? And do you think it’s too soon to make a kit? At one point is the blog big enough to make one?

  16. Lisa Sharp

    August 31, 2015 at 2:18 pm

    Great job! I really need to get mine done! Thanks for the encouragement.

  17. Shann Eva

    August 31, 2015 at 2:30 pm

    It looks fantastic! Your stats are so awesome too. I’m working on making one, but I’ve still got some work to do. This give me motivation. Thank you!

  18. Rae

    August 31, 2015 at 2:35 pm

    It looks great! I’ve seen so many others that don’t look that professional, but you’ve definitely worked hard on creating a beautiful (and functional) looking piece!

  19. Andi

    August 31, 2015 at 2:45 pm

    I love, love, love this format! It is super simple – in terms of it being easy on the eye while still containing a ton of info! Love it!

  20. Rachel

    August 31, 2015 at 3:03 pm

    Great idea! I’ve been meaning to get a media kit together for awhile and am hoping to do so sometime in the coming month!

  21. Krystal Bernier

    August 31, 2015 at 3:25 pm

    Great media kit and impressive stats. I have yet to prepare one as I’m a new blogger and my stats may be off putting. Your post is inspiring “we are the influencers of the future.” Hells ya 🙂

  22. Lindsay

    August 31, 2015 at 3:37 pm

    I really enjoyed reading this and I love reading your income reports too, to see how far you’ve come along in such a short period of time. You’ve done exceptionally well but not without a ton of blood, sweat and tears, I’m sure.

    Always a great read, Kayla, keep up with it. 🙂


  23. Lindsay

    August 31, 2015 at 4:34 pm

    Your media kit looks gorgeous and professional. Great job! I just created mine last month and am so happy I finally did it!

  24. BreAnna | Crafty Coin

    August 31, 2015 at 4:52 pm

    This is so helpful! Thanks for being so transparent. Love it!

  25. Crystal Wachoski

    August 31, 2015 at 5:28 pm

    I really need to start working on one for my newest blog. I’ve been so busy lately!

  26. Rebecca VanDeMark

    August 31, 2015 at 7:42 pm

    I LOVE this! Thank you so much for sharing with us!! Your media kit looks beautiful and professional! Thank you so much for sharing with us where you got your template!!

    Blessings, Rebecca 🙂

  27. Kristin C

    August 31, 2015 at 8:30 pm

    I feel kind of dumb, but I don’t really understand what a “unique” view is, or how to figure out what the numbers are on your media kit 🙁

  28. Ashley Sears

    August 31, 2015 at 8:36 pm

    I just love your media kit! It is super professional yet has personality. A good media kit is a blogger must have.

  29. Diana

    August 31, 2015 at 8:38 pm

    Your media kit looks great! I’m hoping to create my own media kit for my blog sometime in the next few months.

  30. Tiffany

    August 31, 2015 at 8:39 pm

    Your media kit looks awesome!! What a great idea – I haven’t heard of that site but mine could use an upgrade!

  31. Liz Mays

    August 31, 2015 at 8:47 pm

    Your media kit looks awesome! Great choice. I love how it lays out all the information a brand would need to know.

  32. Kristen

    August 31, 2015 at 10:01 pm

    I love that you got a hotel room with your media kit! I would have never thought to use mine that way!

  33. Ariel @ Keys to My Life

    August 31, 2015 at 10:39 pm

    I’ve been wanting to do a media kit, but I’m such a small blogger that I don’t think it would be worth it! love yours though!

  34. Ashleigh

    August 31, 2015 at 11:15 pm

    Thank you for sharing! I really need to make one! Like you, I keep saying I’ll do it and then it slips my mind! Yours turned out great!

  35. Scarlett

    August 31, 2015 at 11:20 pm

    Wow! So funny as I just downloaded a Media Template on Friday (on Etsy!).
    My only worry is that my stats are lower (12,000 page views a month etc). Do you think that detracts brands?

  36. Ron

    September 1, 2015 at 6:52 am

    Money well spent with that media kit indeed! Great that you find it totally worth it. For sure getting a room rate for just $50 won’t be the end of it.

  37. Brittany

    September 1, 2015 at 8:24 am

    Your kit looks great! I have one, but I haven’t updated it with current stats in awhile. ( I should really get on that)

  38. Rebecca B.

    September 1, 2015 at 8:24 am

    Great job on the media kit!! It looks awesome 🙂 I really need to put one together for myself, but I have been procrastinating…

  39. Jessica

    September 1, 2015 at 10:27 am

    WOW, you have awesome numbers. How long did it take you to achieve those types of numbers?

  40. Shaney Vijendranath

    September 1, 2015 at 11:49 am

    Love it! I definitely need to create one after I rebrand next year. I got so many ideas but have no clue where to start.

  41. Jasmine

    September 1, 2015 at 12:06 pm

    Impressive! I need to work on my media kit

  42. Rosey

    September 1, 2015 at 12:06 pm

    Mine is just simple but it is effective. I’d much rather have a pretty header like yours though. 🙂

  43. Elizabeth O.

    September 1, 2015 at 12:25 pm

    It helps to have a media kit for blogging regularly. This is so awesome, I love it!

  44. Rachel @ Parenthood Highs and Lows

    September 1, 2015 at 2:12 pm

    It looks great! I made mine about 6 months ago and have actually only used it two or 3 times – normally just email stats over, but makes me feel much more professional!

  45. Stephanie Pass

    September 2, 2015 at 3:20 am

    It looks great! I have a media kit. I also have a media kit Pinterest board so clients can see my sponsored post work.

  46. Maria

    September 2, 2015 at 6:33 am

    That’s a nice-looking media kit – looks easy to use, and lays out all of the important stats in an organized manner. Good stuff!

  47. Mckayla

    September 2, 2015 at 5:24 pm

    I love how clean this is, but still really cute at the same time! Congrats on taking such a huge step!

  48. Ashleigh Walls

    September 3, 2015 at 4:39 pm

    I am so happy that I have a media kit! It really does help when companies reach out.

  49. Taylor

    September 4, 2015 at 11:04 am

    That kit looks amazing!!! I’ve been procrastinating on mine…I really need to make one!

  50. Ariel

    September 7, 2015 at 6:43 pm

    I’ve been working on my media kit as well and have it just about finished! I love the layout of yours! It breaks everything up nicely! Do you have any recommendations for contacting brands you want to potentially work with? I’d love to know! Thanks so much 🙂

  51. Krystal

    September 9, 2015 at 9:12 am

    You did a great job with her media kit templates. I actually have them too and love how simple they are to use.

  52. Kate

    September 29, 2015 at 10:33 pm

    Great post Kayla. I so rely on your info to help guide the future of my blog. I can’t wait until I’m at the stage where it makes sense for me to do this!

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