Since Instagram announced its new IGTV platform last week, everyone’s been wanting to know what to post on IGTV. Send me all the IGTV video ideas! NOW! Please! Well don’t worry, I got you, babe.
I mean honestly, what the heck is this new platform supposed to be? How is it any different than Instagram Stories? Is IGTV trying to compete with YouTube? Because I’ve put a lot of effort into my YouTube channel and that would not be good.
I’ve had all these thoughts in my head over the past few days and I’ve been really trying to figure out what kind of content to post on IGTV. Obviously, it’s still a very new channel and I think we’ll see it evolve if it actually sticks around, but here are a few ideas of things you can post to help you get started.
1. Intro video – To get started with IGTV, I think it’s helpful to make a quick little intro video to help your followers get to know you. You can check mine out here. Who are you? What are you all about? And why should they keep watching? If you can’t answer those questions, it might be hard to get views on your videos. But seriously, record a quick intro, let people know how you got started doing whatever it is that you’re doing, and just say hi.
2. Client testimonials – One of the benefits of IGTV is that the content stays on your channel unless you delete it. That being said, I think it’s the perfect opportunity to ask your clients for testimonials that you can share on your channel if you’re a business owner of any kind. Your clients can record themselves talking about your services, and then they can send you their video. You can create a whole IGTV episode on that one testimonial or combine a whole bunch of them and do a testimonial reel. If your clients prefer to give you a written review, you can create a text video with their thoughts, add some nice design to it, and upload that instead.
3. Unboxings – For some reason, people love watching other people open up gifts, things they got in the mail, or things they bought themselves. It’s something that’s quite popular on Instagram Stories, but again, on IGTV it’s actually a lot easier to do these kind of videos because you can upload up to 10 min videos at the moment (eventually it’ll be an hour). So you can try these kind of videos or share your favorite products of the month. If you’re a blogger, maybe you can create a video like this which then directs viewers back to your blog where you provide photos and links of all the products you mentioned. Make sense?
4. OOTDs or try-ons – I’ve already seen a bunch of fashion bloggers and influencers sharing IGTV episodes like this where they showcase their outfits and I do think that people like this kind of content. But since OOTDs are kind of already a thing on Instagram Stories, what you COULD do is record your outfits for a whole week and then piece those video clips together to do an IGTV episode with a whole week of outfits. And if you DO end up posting any kind of fashion related content like this, PLEASE FOR THE LOVE OF GOD tell people what size you’re wearing! I think that’s the most helpful thing you can do if you’re modeling clothes. The number one reason why I don’t shop online as often as I’d like to is because I don’t know what size I’d be. If you tell people what size you’re wearing, that’s providing real value.
5. Screen recordings – One of the best things to post on IGTV, in my opinion, are screen recordings of things you do on your phone. If you don’t know how to capture a screen recording, Google it because its super easy to do. Once you know how to screen record, you can record yourself editing photos, or using your favorite apps and then add a voice over to teach people how to do something. People (especially on Instagram) are obsessed with seeing how others edit their photos, but if theres anything cool you can teach people tht you do on your phone, those are all great IGTV video ideas. Since the platform is made for vertical videos, phone screen recordings will look perfect.
7. General how-to videos – You can also post regular how-to videos on just about anything. How to make coffee, how to use self-tanner, how to create a budget, etc. etc. etc. Think about what niche you’re in, what your business is about and/or what kinds of things your audience struggles with or would enjoy learning about. Then go make those videos.
8. Grocery hauls – Did you just go buy a ton of food for the week? Awesome. Record yourself putting it all away and show everyone what you got. People love grocery haul videos because they love discovering new products and if you can do it on a budget, even better.
9. Behind the scenes – Yes, we’ve probably all used Instagram Stories to share behind the scenes clips of our businesses or our channels, but now you can create IGTV videos that live on your profile and don’t disappear. You can use this as an opportunity to build on things you’ve already showcased, and maybe you can do that regularly to keep people interested in whatever it is that you do.
10. Standing series – So one way of using IGTV that I think might be fun is to come up with a standing weekly series that people can tune into ever week. Think coffee Tuesdays or makeup Mondays, one video a week where you sit and chat for a few minutes while you give your followers an update on what you’re up to. It doesn’t have to be any kind of video in particular, it can be anything, really. Point is that it’s consistent and it gives your followers something to look forward to.
11. Q & A videos – Don’t know what to talk about? Okay. Then answer a bunch of questions. I love doing Q & A videos because I feel like they’re the easiest to make. I just answer questions honestly and put all my responses into one giant video. Doesn’t get much easier than that. “Oh but no one asks me questions…” Well, have you asked them to? Hop on Twitter, Instagram, Instagram Stories, Facebook – anywhere where you have a presence, let them know you’re doing a Q & A and that you’ll be answering their questions on your next IGTV video. If you don’t get any questions after that, go ask your mom. Ask her to ask you things. I’m sure she’ll think of something! But if even SHE’S got nothing, then make them up. Think about the most frequently asked questions you’ve gotten in the past, things people might want to know about you or your business, and respond to those.
12. Office tours – On Instagram in particular, we’ve all got office envy. We all want to work in the prettiest office space known to man. So wherever you work out of, show it off! If you’re a blogger or work from home, show your office setup, even if it’s just your kitchen counter. People like seeing where the magic happens. Again, we’re all living vicariously through each other.
13. Workout routines – If you’re in the health/fitness niche or produce general lifestyle content, how about posting a quick workout routine? Keep it simple and to the point because people really just want ideas. We want to see routines that don’t take a ton of effort or equipment but that obviously yield results. So if you can provide that in under 10 mins, I really feel like people will tune into those.
14. Day in the life videos – As a YouTuber, I already make a ton of day in the life videos. But I also show clips throughout my day on Instagram stories. I recently saved all of my Instagram stories from the previous day and put them all together to make one giant video file. I then uploaded it onto IGTV and that’s exactly what I produced – a day in the life video giving people an idea of what a typical day looks like (check it out here). Obviously you don’t have to post these on your Instagram Stories, but if you already post this kind of content, it’s a super quick and easy way to repurpose it for IGTV.
15. House tour – House tours are fun, right? And they’re easy too, since, well…that’s kind of where you live. Just pop out your phone and start recording. Give people a glimpse of what your place looks like because like I’ve said a million times throughout this post, we’re all super nosy and love getting decor ideas and inspiration. Just be careful to not give out your address or to include clips of anything that would help people identify exactly where you live. Keep them creepers away!
16. Interviews/features – Similar to the client testimonials, consider featuring other influencers on your IGTV channel. Maybe come up with a series where you highlight a few of your favorite accounts every week and either give them a shoutout or consider allowing them to create a video that you upload to your channel where they introduce themselves to your followers. You can even give them a set of standard questions to answer. Also, if you own a business – maybe each of your employees can create a video where they talk about themselves. Kind of like a bio, but in video format. Does that make sense? In my brain it does.
17. Quote of the days/weeks – Everyone needs a little motivation every once in a while, so maybe do “Motivation Monday” kind of videos where you find quotes and thoughts that really resonate with you and you create a whole IGTV video talking about your feelings on it. I’ve seen these in blog post format, so why not on camera?
OK, here’s a bonus one:
18. Raw, unedited content – The beauty about IGTV is that you can now take the time to edit videos and put them together so that they look super professional – without any mistakes or awkward pauses. HOWEVER, I personally don’t think that’s what Instagram’s all about. I think that when it comes to Instagram stories and IGTV, people aren’t looking for perfection. In photos and Instagram feeds, yes. But not on video. Video on Instagram is supposed to give us a way to connect with our followers in a way that makes us feel like we’re friends. I feel like it’s a way to be more authentic, less curated, and just a lot more real. So with that being said, I think there’s an opportunity to post a lot more unedited content on IGTV – kind of like you’re just sitting down having coffee with a friend. Not a whole bunch of cuts, not a whole bunch of editing. I think that’s more of a YouTube thing.
At the end of the day, I think the key is to just get comfortable using video no matter how awful or awkward you might think you are on camera. I challenged myself a year ago to do just that, and now I’m OBSESSED with creating video content. I love Instagram Stories. I love making YouTube videos. And I’ve even gotten a lot more comfortable doing live video – something that used to absolutely terrify me.
So now that I’ve given you a bunch of IGTV video ideas, you’ve got no more excuses! No more complaining about the fact that you have no idea what to post. Just pick something, and go for it.
Want to read more about IGTV? Let me know down in the comments! If you have any questions, I want to hear them! This is a whole new platform and it’s going to take some time to get used to, but the best way to learn is from each other!
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