Today I’m taking a step back from my usual blog posts and instead I’m writing an open letter to all the bloggers out there these days who are OBSESSED with their stats. Myself included.
For all of us who obsess over our Instagram follower count.
For all of us who’s day is either made or ruined by how many likes a picture gets.
For those of us who check our page views multiple times a day and allow those numbers to dictate our success.
What the hell are we doing?
I mean honestly…
Actually, I really wanted to use the f word there, so I’m going to.
What the f*ck are we doing to ourselves?
This past week, I’ve been reflecting a lot.
I’ve heard several big time bloggers that I really admire open up about depression and anxiety and I honestly think we’re bringing a lot of stress upon ourselves.
Yes, it’s true that if you want to make a full-time living off your blog, numbers are somewhat important.
Big brands want to work with people who have lots of followers, but you know what? I have to believe that quality still counts for something too.
I’ve been blogging for six years and I’ll be the first one to tell you that over time, it’s easy to get lost.
To forget why you started blogging in the first place.
When I first started, I had no freaking idea you could even make money blogging. I didn’t know that was a thing.
But I told myself that if I could share my experiences and my stories with the world and impact just ONE person, I’d be doing what I set out to do.
So during these days of trying to hack the Instagram algorithm and being sad because your photo was only seen by 1% of your audience, remember that that 1% still matters.
That true success comes from being able to do the things you love and helping even one person along the way.
And that you don’t have to have 100K+ followers to do that.
Now I’m not trying to say that you shouldn’t pay attention to your stats in a healthy way. If you’re trying to build your brand and work with sponsors, then yes, those things are still important.
But try to track them a little less often, okay? Instead of looking at your numbers three times a day, how about once or twice a week? I do believe that what you track grows, so by no means do I think you should totally neglect them. That’s part of the hustle. That’s part of what motivates us to do better.
But at the end of the day, if there’s one thing I want you to take from this letter it’s this – don’t let your emotions and your sense of well-being be tied to a bunch of numbers. We are so much more than that.
There will always be someone with more followers, more page views, more YouTube subscribers, and that’s okay. Just because you’re not there yet doesn’t make you any less of a person nor does it make you any less able to impact others.
You can have five followers and a great message that truly changes lives – or you can have 100k followers and no real positive impact.
So go out there and do your thing.
Tell your story.
And don’t let numbers define you.
Instead, define yourself.
Figure out what you bring to the table and then bring a shit ton of it.
That, my friends, is what this whole thing’s all about.