The Importance of Having an Awesome Online Presence

This post was inspired and sponsored by Domain.ME, the provider of the personal domains that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions are my own.

The Importance of Having An Awesome Online Presnece

If you’re reading this, chances are, you’re way ahead of the game and have a blog of your own. But if you don’t, don’t worry. Lucky for you, it’s so much easier than you think to set one up.

It’s funny because there are actually some people who think having website is silly. There are people who think that if you have a blog or a site of your own, you must be pretty self-absorbed.

But you know what? Let them think that, because the very best thing you can do these days to take control of your online presence is to have a blog of your own.

Our friends at Domain.ME recently conducted a survey of 1,000 adults who frequently use social media and the Internet, and the results were kind of scary.

For starters, nearly one in four Americans admit to being negatively affected by information about them online. For millennials, the number was higher, with nearly half of all millennials admitting to having been negatively impacted.

So does it matter? Does this kind of online info about people actually mean anything?

Well, yea… I think so. Especially when one in three millennials believe that they’re more likely to make a first impression online than at a party.

57% of millennials surveyed have actually changed their opinion about someone else based on content they saw online, so yea, that’s saying something.

It’s saying that the content that’s out there about us online is worth paying attention to.

Because it can affect our social lives, our work lives, and it can also affect our dating lives.

Don’t believe me? Here are some interesting stats from the survey:

  • 23% search for people because a friend has mentioned them in conversation.
  • 16% search people in preparation for a business meeting or work related event.
  • 14% go online to check someone out before a first date or social gathering.

So NOW do you want to know what kind of stuff’s out there about you?

Yea, that’s what I thought.

To put it simply, the takeaway from Domain.ME’s survey was basically this:

While the average person knows that online content can impact our lives, we’re not all taking the necessary steps to control it.

The good news, though, is that we CAN take steps to help control of our online reputation, and here are a few of those:

Search for yourself regularly via Google.

Can you believe that 60% of Americans haven’t bothered to search for themselves on a search engine like Google? That’s crazy to me! How do they know, then, how they’re being presented online?! Well, um. they don’t! With the amount of info that’s available these days online, you want to make sure that you’re being presented how you WANT to be presented, and the only way to do that is to search for yourself. Type in your name, your employer, your city, even. Then, see what pops up.

Fix stuff that’s not right.

If you finally get around to searching for yourself, and you see content online about you that’s just blatanlty wrong, try to fix it. Maybe three years ago you thought it was a good idea to post a picture of yourself doing a keg stand on Tumblr. Maybe it even went viral. But if you have the ability to delete content that you’re not so proud of anymore, get rid of it! And if your college bff posted it instead, reach out to her and ask her to remove it. Tell her you’re a grown up now and you’ve got interviews and stuff and your online reputation has to be on point.

Start a blog of your own.

The truth is, you can’t control everything that’s said about you online. But you know what you CAN do? You can totally take control of your online presence by creating your own website or starting your own blog. And that’s not just my advice. More than half of Americans (about 61%) agree that a personal website could help manage their online reputations, with 1 in 5 saying it’s the tool that could potentially have the greatest positive impact on someone’s personal brand.

Starting a blog isn’t something that everyone does. Actually, only 8 percent of Americans have created online content to improve their search results or reputation.

My guess is that most people think it’s super hard to start a blog, but it’s pretty easy to secure your name with a domain that ends in .ME.

Think about it, you’d have a site of your own, listing  your professional achievements, bio, awards, interests, and all the other positive aspects about you.

Talk about making a good first impression.

And second, and third, and fourth. Lots and lots of good impressions!

And how about the fact that managing your online personal brand can very likely help you achieve some of your personal and professional goals?

For me, having my blog helped me land a book deal, one of my HUGE personal and professional goals, so I can definitely vouch for the importance of owning your online brand.

So now it’s your turn! If you haven’t already, head on over to domain.ME and see how easy it is to get started with a website of your own!

 domain .me_logo


New to blogging? This might be a good place to start.

Oh, and I’m now offering 1-on-1 coaching sessions via phone to help answer any blogging questions you may have. $25 for a one hour session. Would love to share any advice I can give you, and make a new friend along the way! Contact me here for additional info 🙂

Ready to take your blog to the next level? This is the best place to start

Building A Framework Course

Books to help you deal with your twenties: 

Other stuff you might like:

Follow me on:

Twitter// Bloglovin// Facebook// Pinterest// Instagram

*Affiliate links are included in this post.


  1. Jewel

    February 15, 2016 at 10:44 am

    This article was written right on time. We should definitely be in the driver’s seat as it pertains to how we are portrayed online. Very useful information. Thank you.

  2. Amber

    February 15, 2016 at 3:14 pm

    Nice post!

    I Google myself a lot 😉

  3. Jenny

    February 15, 2016 at 8:57 pm

    I can’t believe some people haven’t Googled themselves before. I have totally looked myself up a couple of times.

    xoxo, Jenny

  4. E.

    February 15, 2016 at 10:23 pm

    Love this! Needed this information! Blessings

  5. Megan

    February 27, 2016 at 3:51 pm

    Love this! What do you think about “personal branding”?

  6. Rhonda Swan

    March 2, 2016 at 10:40 pm

    Great work on this post. I agree, it is so important to have a great online presence. I’ve been in the online marketing business for over 10 years, so I rely on my presence a lot. I am huge on Facebook and YouTube.

    Keep up the good work and live unstoppable!

  7. Angelita

    March 18, 2016 at 5:35 pm

    I’m impressed, I must say. Really rarely do I experience a blog that’s both educative and entertaining, and allow me to inform you, you’ve hit the nail to the head.

  8. Kamelia

    April 6, 2016 at 11:11 am

    hey there, this is great post, thanks, I am still hesitating to start a blog because I live ”somewhere” in Europe (Cyprus) and was never sure if people would be interested in reading what I have to say, but your post kind of inspired me 🙂

  9. Per Schmitz

    April 12, 2016 at 5:47 am

    Great article and scary data! @garyvee put it in a nutshell: “It’s in your best interest to shape what they see” – So true!

  10. Blog Income Report January - March 2016 - GEN Y GIRL

    May 16, 2016 at 12:29 pm

    […] The Importance of Having An Effective Online Presence […]

  11. clash royale hack online

    June 19, 2016 at 11:01 am

    I’d need to check with you here. Which is not something I normally do!
    I love reading a post which will make folks think.
    Additionally, thanks for letting me to comment!

  12. Abbey Pope

    March 24, 2017 at 10:50 am

    Hi Kayla! I am a senior at the University of North Carolina- Chapel Hill and majoring in journalism. This semester I am in a class called “The Branding of Me” where we are using the whole semester to create our own personal online brand, so this article was super helpful and relevant for me! I really enjoyed reading your tips, and many of them my professor has actually told us to do. Part of creating our online brand for this class was to create our own website and blog. I am not very tech-savvy and had never blogged before, so I am still trying to figure it out! I was wondering if you would mind checking out my blog ( and giving me some helpful feedback? I don’t have a theme for my blogs, but just write about funny stories and the everyday life of a senior college student.
    Thanks so much for your time,
    Abbey Pope

  13. clash royale online hack

    April 9, 2017 at 3:28 am

    Hi! This is kind of off topic but I need some guidance from an established blog.

    Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty
    quick. I’m thinking about making my own but I’m not sure where
    to begin. Do you have any ideas or suggestions? Many thanks

  14. Prerna Jain

    February 7, 2018 at 6:59 am

    Great article

Leave a Reply