Why I’m Actually Happy My Page Views Dropped

page views dropped

The title of this post seems a little off, right?

I mean yea, I feel a little weird typing those words, but if I’m being really honest, it’s the truth.

In my most recent blog income report I told you guys this was happening. I told you that I used to get TONS of traffic via Pinterest, and that ever since the new Pinterest algorithm went live, my page views had been suffering.

Well, I think it was a really good thing for me, and here’s why…

It made me realize that I can’t simply rely on popular posts

I’ve been blogging for over 4 years, and to this day, this post –> How To Be Rich In Your Twenties, has been my MOST READ POST. I get it!  I guess a whole lot of people want to learn how to be rich, so this post has done tremendously well in terms of traffic generation. It was getting shared on Pinterest hundreds of times a day, and I was a happy camper. But you know what happened? Like I already said, Pinterest traffic went down and suddenly this super popular post wasn’t doing as hot as it used to which meant my blog traffic was suffering big time. But I’m glad it did, because it made me realize that I can’t just ride on the success of a few popular posts. Instead, I need to have A LOT of popular posts so that in case one of them loses momentum, my blog traffic doesn’t suffer as much. Which leads me to #2..

It made me realize that I need to keep writing great content

Seeing my traffic go down made me realize that I need to be consistently creating new content and that it needs to be awesome. You never know when a post will go viral, but you can bet your butt that it won’t go viral if you never freaking write it! I never thought How To Be Rich In Your Twenties would be shared as much as it was, so the more stuff you put out there, the higher the likelihood of generating tons of new traffic to your site. So no more writing breaks. No more relying on previous posts to bring in new readers. Write new content, people! Even if you have 100k+ page views a day.

It allowed me to bring back to life some really good content that had been lost in the archives

I have some really good posts that I wrote a couple years ago, but I hardly ever see them because they’re so old and lost in the archives! But when my traffic started dropping, I took that opportunity to go through my archives and bring back to life some of my older posts that were really great. How do you bring them back to life? Easy! You start sharing them again…you update them with new content…you can even create a new image to go along with the post…there’s so much you can do! And it’s awesome because you’ll often gain a whole lot of traffic from these older posts with half the effort that goes into creating a BRAND NEW post. I mean, you took the time to write it at some point or another, so don’t let your posts die!

It forced me to work on improving my other social media platforms

Since I was trying to increase traffic again, I realized how important my other social media platforms are. Having a great blog is fantastic, but if you don’t have strong social media platforms, you’re probably gunna struggle a bit to bring new readers to your blog. I took this time to really focus on reconnecting with my audiences on Pinterest, Facebook, Twitter, Instagram, and even Snapchat (which I’m still learning how to use – follow me @kcruz012). Heck! I even enrolled in my friend Rachel’s Instagram course in hopes of better engaging with my Instagram audience and bringing new readers to my site (and it’s totally been helping me, btw)! So I’m glad my page views went down, because when page views are up, I find that I tend to take my social media accounts for granted, and I don’t give them that much love. So I’m sorry, Facebook, I really do love you and I hope we can be friends again!

It forced me to step up my game and make my blog better

At the end of the day, my declining page views were a huge wake up call. We can be successful bloggers, but it takes a lot of work. Hard work. Work that sucks sometimes. But if you want it badly enough, you do it, and it’s amazing! I started to think big-picture again. I started thinking about the short-term and long-term plans I have for my blog. Right now I’ve been super busy promoting my new book, Corporate Survival Guide For Your Twenties, but there’s so much more I want to do on top of that! I have e-course ideas in mind, e-books, workbooks, just so many things that I want to accomplish, and that means I need to focus on making my blog better every single freaking day. I also took the time to re-read one of my FAVORITE BLOGGING BOOKS, Building a Framework from Abby over at JustAGirlAndHerBlog.com. I’ve probably read this 3 or 4 times now, but each time, I take something else from it and it gives me that motivation I need to continue putting my heart and soul into my blog.

So if you’re like me and seeing a decrease in page views, DO NOT WORRY! Instead, let that motivate you to keep hustling, and you’ll eventually see how it’s really a blessing in disguise.

I wish you guys nothing but the best in your blogging journeys, and if you ever have questions or need to vent, shoot me an email and let me know what’s up! Let me know how I can help you! We’re in this together!

And in case you haven’t heard, I’ve been offering 1-on-1 coaching sessions to help bloggers take their blogs to the next level. So if you’re interested, I’d love to chat with you! $25 for a one hour session. Would love to share any advice I can give you, and make a new friend along the way! Contact me here for additional info.

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22 thoughts on “Why I’m Actually Happy My Page Views Dropped

  1. GiGi Eats says:

    I never pay attention to pays views. Numbers aren’t my thing. I am just thrilled that people seem to always come to visit every week and interact with me, when I update the blog 🙂 That’s what matters most to me!

  2. Renee Alexis says:

    I have so, so much to learn about blogging and upon reading your post, I realized how much more I need to know! You have definitely earned one new reader here, my friend. 🙂

  3. Sue says:

    I think it is great that you were able to turn a negative (lower page views) into something positive (recharging your efforts). It makes me realize that the life of a blogger includes reinventing and reinvesting in yourself, your content, and your products.

  4. Rebecca says:

    Great post! I think many of these are things we all struggle with as bloggers: consistent and readable content creation, sharing on social media, etc., etc. It’s easy to lost in the forest and overwhelmed. And P.S. I LOVE your resources!

  5. Katie says:

    It’s such good advice! For me, my page views are growing (albeit slowly), but the biggest thing for me is that my ENGAGEMENT is up. At the end of the day, I guess I’d rather have a more engaged audience making me feel like I am helping them, than just know people are coming to my page and leaving again.

  6. Megan Gonzalez says:

    Hi Kayla! It’s good to see you on #AuthenticBloggers again. It’s been a while! This is a great post and a needed reminder to not hang everything on old posts or even on one social media outlet that can cause big issues with a policy change. I’ve started getting a lot more traffic from Pinterest and StumbleUpon recently and it would be easy for that to make me complacent. But I hope I can take the changes like you have and see them as a good reminder to work harder.

  7. Neely Moldovan says:

    I love this. Such a great point of view. Its true though when your pagevies drop we can always step up our game!

  8. Kiara Catanzaro says:

    I love how honest you are here! Sometimes we think that a “set back” is negative (in your case less page views) but the reality is that it can open a window of opportunity to focus on other things you might not have done otherwise! You can learn a lot from these experiences. So glad you found a positive light in this experience!

  9. Chelsea says:

    Hey girl! I actually did email you once, and FB message you about your book and was really disappointed that I never got a response. Love your work and wish you nothing but success!

  10. Jenny says:

    I love how you turned a seemingly negative thing into a positive. For some reason, the new Pinterest algorithm has helped me grow my traffic instead of decreasing but I am definitely trying to stay active on all fronts in case that changes.

    xoxo, Jenny

  11. amber says:

    So good, I just read about “evergreen” posts by Katy Widrick @ MakeMediaover.com (from Abby’s book!) and printed her free printables to start listing my top ten redos. Do you ever do linky parties? I’m going to start looking into those too.

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