Career Series No. 2- Craft Beer

Career Series Craft Beer Industry

Happy Monday everyone! Welcome to Week #2 of my  Gen Y Girl Career Series. Today, my new friend Leah is telling us a little bit about her pretty kick-ass job. No lie, I’m pretty jealous!

So let’s get to it…

What did you want to be when you were growing up and why?

This is super silly, but when I was little I wanted to grow up to be an FBI agent. I read a lot of mystery novels as a kid/teen and I think that’s where that came from. In high school, I wanted to be a lawyer (and have four years of mock trial to show for it), and finally, in college, I realized marketing was where I really wanted to work!

What’s is your current job?

Currently, I’m the Marketing and Merchandise Specialist for Terrapin Beer Co. in Athens, GA.

It’s hard to describe exactly what I do, since Terrapin is a growing company, but currently I purchase the merchandise for the gift shop at the brewery and online, and also work in the marketing department on events and promotions wherever they need me.

How did you land that position? (What made you want to pursue that?)

I first found the position after my boyfriend was accepted to a PhD program at UGA and was looking to be close to him. I knew I was interested in marketing, but had never really thought about working in the beer industry. I enjoyed craft beer, so I figured it could be cool.

In terms of landing the job, honestly, I just applied. I know so many people stress the importance of networking in order to land your first job out of college, but I consider myself a case for the good old fashioned way!

What does a typical day at work look like for you?

No two days are the same haha, but fortunately, even though I work in the beer industry I usually work 9-5! I usually get to work by 9 (sometimes 9:30… Oops!) and work with my marketing director on upcoming events and campaigns in the morning, and spend my afternoon working with merchandise, whether it’s in the gift shop, or for our distributor partners. I also field requests from our sales team for promotional materials and merchandise for events and festivals.

What do you love most about it?

There’s a lot to love about working in the beer industry- including free beer! But really, I love my job because it’s full of challenges. Craft beer is a growing industry, so marketing is increasingly important for the success of the beer and the brand! I get to go into the market for events and hear about people loving Terrapin, and tell me how cool the t-shirts I order and design are!

What do you hate most about it?

The most frustrating part of my job is unfortunately something that I can’t change- the laws in Georgia around beer are pretty crappy for breweries. You can’t buy beer directly from a brewery and I can’t legally tell you where to buy our beer (as it shows “favoritism” to certain establishments). It doesn’t always affect my job specifically, but it can be really hard to feel like your whole company has its hands tied.

What’s the coolest thing that ever happened to you at work?

So I think so far, the coolest thing that has happened to me is that I’ve been given the chance to go to Bonnaroo – for work! I’ll be pouring craft beer at an awesome music festival with 5 of my co-workers. The beer industry revolves around a lot of events, and it’s pretty exciting that I get to help our sales team with so many of them!

What strengths do you think are necessary for someone to be successful at this job?

Creativity is a huge strength in this industry, as is flexibility! There are a LOT of small craft breweries that are making good beer, so marketing beer, and your breweries can be challenging. Plus your job could change at a moment’s notice- as companies grow, there’s a lot more that needs to happen!

What’s the best piece of advice you can give someone who’s looking to pursue this as a career?

Drink craft beer! there’s a ton of great marketing minds in the world, but not all of those marketing people like craft beer. If you’re knowledgable about beer, and marketing, interviewing for a position similar to mine at a brewery should be a piece of cake (or should I say, a pint of beer!)

Leah Kuck
Connect with Leah on any of her social media accounts:

Instagram: @chatwithleahk
Twitter: @chatwithleahk
Facebook: life, love and coffee stains

Thanks for checking out Week #2! If you’d like to participate, fill out the contact form HERE and let me know why you’d like to be a part of this adventure!

Also…be sure to check out my first ever blog design giveaway! We’re giving away some really great blogging resources from Kate Stevens Designs.

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24 thoughts on “Career Series No. 2- Craft Beer

    • Kayla Cruz says:

      Anytime!!! It was great learning about your awesome job! You see… now everyone knows that you don’t just have to take a job at a cubicle in a plain old office! There are options, people!! 🙂

  1. Bethany says:

    Awesome post! I love craft beer and this was really informative. I have no idea about the law in Georgia and as someone who loves going to breweries here in Oregon I gotta say that sucks! Hopefully the laws will change.

    • Kayla Cruz says:

      Hi Bethany!! Yea.. I’m in the same boat. Had no clue about these laws. But it’s definitely interesting! Seems like a great career field for us beer lovers. Thanks for stopping by and checking out the post! Have a great week!

    • Kayla Cruz says:

      Claire… how dare you not like beer? lol j/k. I hated beer up until about 3 years ago. But yes, definitely seems like a cool non-boring job. Thanks for reading! 🙂

  2. Very Erin says:

    This sounds like a cool job, and I know from experience that it’s a great industry to work in. I worked for a pub that got really into craft beer and having a relationship with local craft breweries really expanded the business!

    • Kayla Cruz says:

      I love the whole idea of working with local businesses, so I think that’s why I’m such a huge fan of craft beer. Have a great week, Erin!

    • Kayla Cruz says:

      Hi Brittany! Yea, when I was reading her submission I was like um….not fair!! Thanks for taking the time to read the post! Have a great week!

  3. Lora says:

    What a fun post and interview! Her job sounds so cool! I’m so glad I found your blog via Blog Meets Brand’s new facebook group. Definitely just followed you on all social media! 🙂

    • Kayla Cruz says:

      Doesn’t it?? Thanks for stopping by and for reading! Yay! Blog Meets Brand friend! I love joining all of these FB groups and meeting awesome new bloggers! 🙂

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