Career Series No. 2- Craft Beer
Happy Monday everyone! Welcome to Week #2 of my Gen Y Girl Career Series. Today, my new friend Leah is telling us a little bit about her pretty kick-ass job. No lie, I’m pretty jealous!
So let’s get to it…
What did you want to be when you were growing up and why?
This is super silly, but when I was little I wanted to grow up to be an FBI agent. I read a lot of mystery novels as a kid/teen and I think that’s where that came from. In high school, I wanted to be a lawyer (and have four years of mock trial to show for it), and finally, in college, I realized marketing was where I really wanted to work!
What’s is your current job?
Currently, I’m the Marketing and Merchandise Specialist for Terrapin Beer Co. in Athens, GA.
It’s hard to describe exactly what I do, since Terrapin is a growing company, but currently I purchase the merchandise for the gift shop at the brewery and online, and also work in the marketing department on events and promotions wherever they need me.
How did you land that position? (What made you want to pursue that?)
I first found the position after my boyfriend was accepted to a PhD program at UGA and was looking to be close to him. I knew I was interested in marketing, but had never really thought about working in the beer industry. I enjoyed craft beer, so I figured it could be cool.
In terms of landing the job, honestly, I just applied. I know so many people stress the importance of networking in order to land your first job out of college, but I consider myself a case for the good old fashioned way!
What does a typical day at work look like for you?
No two days are the same haha, but fortunately, even though I work in the beer industry I usually work 9-5! I usually get to work by 9 (sometimes 9:30… Oops!) and work with my marketing director on upcoming events and campaigns in the morning, and spend my afternoon working with merchandise, whether it’s in the gift shop, or for our distributor partners. I also field requests from our sales team for promotional materials and merchandise for events and festivals.
What do you love most about it?
There’s a lot to love about working in the beer industry- including free beer! But really, I love my job because it’s full of challenges. Craft beer is a growing industry, so marketing is increasingly important for the success of the beer and the brand! I get to go into the market for events and hear about people loving Terrapin, and tell me how cool the t-shirts I order and design are!
What do you hate most about it?
The most frustrating part of my job is unfortunately something that I can’t change- the laws in Georgia around beer are pretty crappy for breweries. You can’t buy beer directly from a brewery and I can’t legally tell you where to buy our beer (as it shows “favoritism” to certain establishments). It doesn’t always affect my job specifically, but it can be really hard to feel like your whole company has its hands tied.
What’s the coolest thing that ever happened to you at work?
So I think so far, the coolest thing that has happened to me is that I’ve been given the chance to go to Bonnaroo – for work! I’ll be pouring craft beer at an awesome music festival with 5 of my co-workers. The beer industry revolves around a lot of events, and it’s pretty exciting that I get to help our sales team with so many of them!
What strengths do you think are necessary for someone to be successful at this job?
Creativity is a huge strength in this industry, as is flexibility! There are a LOT of small craft breweries that are making good beer, so marketing beer, and your breweries can be challenging. Plus your job could change at a moment’s notice- as companies grow, there’s a lot more that needs to happen!
What’s the best piece of advice you can give someone who’s looking to pursue this as a career?
Drink craft beer! there’s a ton of great marketing minds in the world, but not all of those marketing people like craft beer. If you’re knowledgable about beer, and marketing, interviewing for a position similar to mine at a brewery should be a piece of cake (or should I say, a pint of beer!)
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Thanks for checking out Week #2! If you’d like to participate, fill out the contact form HERE and let me know why you’d like to be a part of this adventure!
Also…be sure to check out my first ever blog design giveaway! We’re giving away some really great blogging resources from Kate Stevens Designs.
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- Pursue a Lifestyle, Not a Job
- Why It’s Okay to Be Excited About the Awesome Stuff You’re Doing
- Why We Need to Get Over Our Fear of Rejection
- Don’t Wait, Be Happy Now
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